I’ve been waiting for the third album from EMA for quite a while now, ever since I had my life changed by her amazing second record “Past Life Martyred Saints” which was one of the first real classics of the new decade. Like her previous work, EMA’s new album “The Future’s Void” continues her commitment to avoid genre and to simply communicate a vast range of influences with her music. Depending on which glimpse of “The Future’s Void” you’ve heard first, it can be hard to describe exactly what kind of music EMA makes beyond labelling it some of the best pop music of the modern era.
Like so many forward thinking artists that came before her EMA demonstrates on “The Future’s Void” that she is poised to make her big leap onto the world stage. My first listen propelled me to picture a 2014 where EMA will dominate the world of pop music. The music of “The Future’s Void” is more focussed but still loose and flawed and it tangles itself in enough polish to shed its lo-fi dust but it never becomes a victim of the big pop sheen payoff. There is a synergy of emotion and humour sprinkled inside each song with enough nostalgia to satisfy those who thirst for the old via the new. It is this humour that makes these rather emotional songs so poignant and it is what sets EMA apart from her peers. Add to this EMA’s ability to go deep and parade an intensity that is equally as poetic as it is full of nonsense. The little reflective moments on both her own personal life and the world around her give an accurate snapshot of the complexities of living in the warmth of old world yearnings in the digital age.
I’m reluctant to steer you to a particular song because the journey of “The Future’s Void” lays within its diversity stylistically but the swoony pulse of “3Jane” is a fine example of when EMA does the melancholy singer / songwriter storyteller with a degree of modern fragility that it’s hard not to be sucked into the sway of it. You can then listen to a song like “So Blonde” and hear the humour and playfulness mixed with the serious and the sublime to paint a unique picture of what EMA communicates as an artist. The lazy lo-fi vocal strum of “So Blonde” has an almost rehearsed sleaze that plays into the stereotype of the subject matter and this is what makes this song such a middle finger to all that is glorified in the modern pop world whilst also embracing it.
I think EMA is fucking brilliant, she is pure class and has a million levels of talent and outshines everyone and everything happening at the moment. I’m confident that this will be a very important record for not only me but a lot of other people in 2014 and although I’m reluctant to let what I’ve felt was my own “best kept secret” out to the wider listening public, I’m also excited that EMA will finally start to get the praise she deserves.
The new album from EMA is called “The Future’s Void” and it is a truly flawless musical odyssey.
By: Dan Newton